Global consumption of rosé wine has soared in seventeen years, growing an incredible 40% between 2002 and 2018.
In 2018, consumption of rosé therefore reached 25.6 million hectolitres. This is the highest level ever registered by the Rosé Wines World Tracking since it was established in 2002.
From a production perspective, after several years of stability and an all-time production low in 2017, 2018 posted record rosé production of 26.4 million hectoliters.
In value, global flow reaching 2.2 billion euros in 2018, a growth of 10% in one year!
Premium rosé wines come mainly from France. By contrast, Spain has a strong position at entry-level. Italy, on the other hand, has witnessed a decline in volume exports of rosé, but seen its average price increase.
The Rosé Wines World Tracking highlights the continued growth of global rosé wine consumption shown by 2018 data. Several indicators posted record highs!
Audrey LAURENT, FranceAgriMer
Wine Economic studies officer
Brice AMATO, Conseil Interprofessionnel des Vins de Provence
Head of vineyard & market analysis